The Coding and Marking Opportunity

The Product Identification market is a $10 billion per year business with Coding and Marking being about a 2.5 billion market. The industry sells 150,000 “continuous ink jet printers” annually. It is estimated there are about 1,100,000 “CIJ” printers operating in the market.

Product Identification and Coding and Marking system solutions prints Lot Numbers, Codes, barcodes, time and date stamps and Logos onto any products that require tracking, branding, expiration dates, UPC Bar-coding and more in industries from plastic extrusion, canning and bottling plants, pharmaceuticals, auto and aircraft parts, just to name a few . The core technologies of the Coding/Marking industry includes continuous ink jet printing solutions which adds value to customers’ businesses, helping them comply with regulations, open up new markets and create new business opportunities.

Coding and marking solutions for primary and secondary packaging and labels continue to be dominated by inkjet and thermal products. These package Coding/Marking methods are incorporated into production lines and other manufacturing processes that require taking digital variable data and imaging to the substrate. The products to be coded can be static or running on a production line at high rates of speed with the printed information, typically bar coding, date information, product coding, and batch information being printed during the process.
The Coding/Marking business has a number of specific market applications outlined in the following section on Market Opportunity.